13th Annual NC Agritourism Farm Tour & Conference
February 11 – 12, 2019
Winston-Salem, NC

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Monday February 12, 2019
Farm Tour


The 13th annual farm tour is a chartered bus tour visiting five diverse farms incorporating Agritourism throughout central North Carolina. This is an all day tour with lunch included.

Whitaker Farms – Climax, NC – Climax, NC
www.WhitakerFarm.com

Millstone Creek Orchards – Ramseurt, NC
www.MillstoneCreekOrchards.com

Celebrity Dairy – Siler, NC
www.CelebrityDairy.com



Lunch at: Celebrity Dairy (Box lunch with locally sourced food items)

Cooper-Lasley Farm – Mebane, NC
www.CooperLasleyFarm.org

Graze Restaurant – Winston-Salem, NC
www.grazews.com
Networking event at Graze Restaurant

Tuesday February 12, 2019
Conference


The annual conference is a fun-filled day of networking with other agritourism farmers, select vendors along with informational and educational topics that have sessions for beginner, intermediate and experienced agritourism farmers operators and employees. The conference exhibits the best practices of the Agritourism Industry.

Hear from Agritourism Farmers as they share their stories throughout the day.

The 2019 State of Agritourism will be presented my Ms. Annie Baggett with the North Carolina Department of Agriculture & Consumer Services. 

Sessions thought the day:

  • What do N.C. Educators Need to Know?
    • o School field trips can be a great way to increase the number of visitors to your farm and educate the next generation about agriculture. Learn from farmers hosting educational field trips to their farm. Learn how you can link your farm to the North Carolina Core Curriculum Standards of Learning. Who is your field trip market? Public Schools, Private Schools/Academies, Homeschools, Preschools, Garden Clubs, Senior Groups? What do you need to provide educators to make your farm their destination of choice? What are the common questions decision makers ask when considering your farm for a field trip? How can you provide information in advance to the teachers to maximize the learning experience for both the educators, their students and the farm?

  • Plan the Work! Work the Plan!
      o Begin to prepare your farm operation for Agritourism using the Ag. Plan Template (https://agplan.umn.edu/).Join this working session for farmers brand new to Agritourism and this session is advised for all farms that do not have working business and marketing plans. This is an interactive workshop! Bring your laptop after registering for the free online tool in advance of the conference. Farmer-educators will assist the presenter as walk-around-the-room teaching assistants to dive into fill-in-the-blanks with the farm operators. The result? Farmers will have an excellent idea how this tool works and get a jump start to actually using it to benefit their farm operation and the all-important bottom line.

  • “Know Your Limits!”
      o Critical & Essential Information & Tips for Agritourism and Agritainment
        • The terms "agritourism" and "agritainment" encompass a wide range of activities, ranging from Seasonal Funfests, Haunted Experiences, Hay rides, Corn mazes, Petting Zoos, Pick your own, Roadside stands, Festivals, etc.  The attractiveness and benefits, including additional revenue streams, of Agritourism continue to grow rapidly in North Carolina and surrounding states.
        • It is important for farmers to understand the increased liability that comes with inviting the public onto their property.  Legal responsibilities for Agritourism exposures are unique.  We will help prepare you and your farm business to limit losses and increase peace of mind that comes from being well prepared through a custom designed insurance program that fits your needs!

    • Harness the Value of Social Media
        o You know having an active presence on social media is critical in today’s competitive marketplace. But how do you harness that power and value? In this workshop, you’ll learn real strategies that you can implement immediately that will take your social media marketing to the next level.

    • When You Think You Can’t Take It Any More!
        o In this session we’ll talk about the stress that farm families experience, what causes that stress, practical solutions for dealing with stress, how to recognize if stress has progressed to depression, anxiety or other issues and where to look for help.

    • Planning and Managing Special Events
        o You have created an interesting and exciting event you will be hosting at your farm. Learn a framework to begin your planning with things that you may not have considered. Secrets to successful events from experienced farmers will be shared on how to plan, manage and promote a successful event.

    • Added Value with Online & Retail Shopping
        o With 37 years of combined experience Michelle Patterson and Lee Rankin have a wealth of information about the added value of online and retail shopping. Whether you are just thinking about adding retail to your farm or wanting inspiration to add to your current farm sales, this session is for you. Topics included will be value added products, where to find vendors and marketing for a retail store on the farm as well as three different ways to sell online.

     



    This year’s conference will host a silent & live auction to raise $$ for the North Carolina Agritourism Networking Association’s Educational Fund. If you have any items to donate please contact Chris Mills at ncana.chris@gmail.com or 919.422.0054