2026 Summer Farm Tour and Digital Marketing Workshop
ADDED VALUE:
More Than a Farm Tour – Bonus Educational Sessions During Lunch!
Monday, August 17, 2026 | 8:30 AM – 7:30PM
Farm Tour Registration: $169/person
While enjoying lunch at Dewberry Farm, attendees will also have the opportunity to participate in two informative discussions designed specifically for agritourism operators.
- CERTIFIED FARM BAKERIES
Kristina Mabe with the North Carolina Department of Agriculture will explain what it takes to establish and operate a certified bakery on your farm. Whether you’re considering adding baked goods to your operation or simply want to learn more about the certification process, this session will provide valuable information. - AGRITOURISM INSURANCE Q&A
Lindsey Owens with Johnson Insurance will be available to answer your questions regarding agritourism insurance, including coverage considerations, activities that can be more challenging to insure, and practical tips to help protect your farm business. Bring your questions!
These educational sessions are just one more reason the NC-ANA Summer Farm Tour offers so much value beyond visiting outstanding farms.
Farm Tour STOPS
- Bus tour includes breakfast, lunch, and dinner
- Breakfast buffet included for overnight guests staying Sunday at the Embassy Suites Greensboro
You’re invited!
August 17 – 18, 2026
You’re invited to join us for the 2026 NC-ANA Summer Farm Tour & Digital Marketing Workshop!
This year’s event will take place August 17–18, 2026 in Greensboro, NC, and will feature an exciting farm tour followed by a 3-hour digital marketing workshop designed to help agritourism businesses grow their reach and strengthen partnerships.
2026 Farm Tour Pricing:
Registration Deadline:
The 2026 Summer Farm Tour and Digital Marketing Workshop is open for registration! See agenda below.
Workshop DeTAILS:
3-Hour Digital Marketing Workshop
Tuesday, August 18, 2026 | 9:00 AM – 12:00PM
Workshop Registration: $60/person
“Don’t Go It Alone! Partnering on Digital Marketing to Scale Your Impact”
This interactive workshop will explore practical strategies to strengthen your digital presence through collaboration and community partnerships. Topics include:
- Identifying local marketing partners (e.g., TDAs, similar businesses, storytellers)
- Building itineraries
- Utilizing online distribution platforms
- Developing shared cross-promotion strategies
- Media Training
Featured Speakers:
- Simon Jones, Founder at NatureScapes & TourismWORKS
- Lynda Loveland, Director of Communications at North Carolina Farm Bureau
A mid-morning break will be provided. Breakfast buffet is included for overnight guests staying Monday night at Embassy Suites Greensboro.
Sign up / Renew
If you are already a member, click on one of these “Sign In” links. If you have not received login information from us, click on “Need a password?” and enter the email address you likely used for your membership in the past.
If you have not already renewed your membership for 2026, you will be prompted to renew your membership before registering for the event.
Register Here →
Hotel Information
Embassy Suites Greensboro
204 Centreport Drive
Greensboro, NC 27409
Group Rate: $139.00 + tax (includes breakfast buffet)
Reservations: USE THIS LINK
Cut-off Date: Group rate available until August 3, 2026
Embassy Suites Greensboro
Agenda
Sunday, August 16, 2026
4:00 pm
Check In at the Hotel
Embassy Suites Greensboro
Monday, August 17, 2026
8:00 am – 8:30 am
Farm Tour: Registration Open
Pick up your name badge in the hotel lobby before boarding the buses.
Buses will depart from the Embassy Suites at 8:30am.
8:30 am – 7:30 pm
Farm Tour
- Bus tour includes breakfast, lunch, and dinner
- Breakfast buffet included for overnight guests staying Sunday at the Embassy Suites Greensboro
Tuesday, August 18, 2026
9:00 am – 12:00 pm
Digital Marketing Workshop
Speakers & Sessions:
- Simon Jones, Founder at NatureScapes & TourismWORKS
- Lynda Loveland, Director of Communications at North Carolina Farm Bureau
Mid-morning break provided
Breakfast buffet included for overnight guests staying Monday at the Embassy Suites Greensboro