2026 Farm Tour & Conference

You’re invited!

The 2026 Farm Tour and Conference has an exciting agenda planned for our attendees. Our annual meeting with educational breakout sessions, networking opportunities, industry trade show & expo will be held at the Tryon International Equestrian Center (Mill Spring, NC).

February 22 – 24, 2026

2026 Conference Pricing:

Conference – $159.00 per person
Farm Tour – $159.00 per person

Exhibitors / Sponsors – Sign Up Now!

Please submit your Exhibitor Registration Information by December 5, 2025 for the information to be included in our conference booklet and sponsorship banners.

NC-ANA Conference Scholarships available ($300 value)

Application due: January 7, 2026

More information about the scholarship

Who Should Apply?

The North Carolina Agritourism Networking Association Conference Scholarship
Program will support the development of leadership skills and knowledge while building
strong life-long networks.

Particular focus will be given to:

  • Farmers new to Agritourism.
  • Individuals already working in the field of agritourism, either in a family business, as an employee or in related professions including farms, the supply chain, academia, policy and economic development
  • Individuals who have demonstrated their desire to help grow agritourism in their county or local community
  • Individuals who could not otherwise afford to attend the conference without support
  • Students and Teachers enrolled in agriculture-related curriculum.
  • Farms developing legacy plans to include the next generation.
  • Regional FFA teachers and students
  • 4H Advisors and their participants

What does the scholarship cover?

  • Admission for one person to attend the Agritourism Conference and Farm Tour.
  • Lunch is provided during the Farm Tour on Monday, along with the Welcome Reception on Monday evening.
  • Tuesday, breakfast and lunch are provided.
  • Two full-days of networking opportunities with other Agritourism farms and vendors.

Sign up to Attend Now!

Membership is required to attend the 2026 Farm Tour and Conference.

If you are already a member, click on one of these “Sign In” links. If you have not received login information from us, click on “Need a password?” and enter the email address you likely used for your membership in the past.

If you have not already renewed your membership for 2024/2025, you will be prompted to renew your membership before registering for the event.

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Not a Member? Sign up here

Hotel Information

Overmountain Lodge at Tryon International Equestrian Center (Mill Spring, NC)
Group Rate: $149.00 + tax(continental breakfast included)

Reservations: Call Tryon directly at (828) 863-1015 to make your hotel reservation

The Group Rate is available 3 days pre/post event so you can arrive early or extend your stay.

Cutoff date: February 2, 2026 (the last day to book a room at the NC-ANA discounted rate)

Overmountain Lodge at Tryon International Equestrian Center (Mill Spring, NC)

Agenda

Sunday, February 22, 2025

4:00 pm

Check In at the Hotel

Overmountain Lodge at Tryon International Equestrian Center

Monday, February 23, 2025

7:30 am – 7:50 am

Farm Tour: Registration Open

Pick up your name badge in the hotel lobby before boarding the buses

8:00 am – 5:30 pm

Farm Tour

  • J & M Farms
  • Ellaberry Llama Farm
  • Justus Orchard
  • Marked Tree Vineyard

*Lunch will be provided during our stop at Ellaberry Llama Farm

5:30 pm – 7:30 pm

Welcome Reception – Meet Our Vendors!

Hors d’oeuvres & Refreshments 

Tryon International Equestrian Center

Tuesday, February 24, 2025

7:00 am – 4:30 pm

Full-Day Conference : Educational Breakout Sessions and Exhibitors

7:30 am – 8:15 am

Welcome from Senior Associate Dean, Dr. Megan Jacob

CALS – Association Dean for Extension

Capital Ballroom

9:15 am – 10:15 am

BREAKOUT SESSIONS

Capital Ballroom – Salon F

Legal Updates: New Farm Bill, Liability Warning Signs and Zoning

Andrew Branon
Attorney, Associate Extension Professor with the Agricultural and Resource Economics Department in the College of Agricultural and Life Sciences, NCSU

Capital Ballroom – Salon G

Sowing Success: Agritourism Essentials for Newcomers

Alma Galloway
Maze Craze at Galloway Farm

10:15 am – 10:45 am

Morning Break, Exhibitors and Silent Auction

Grand Ballroom Pre-function area

10:45 am – 11:45 am

BREAKOUT SESSIONS

Capital Ballroom – Salon F

Mediation & Succession Planning

Bob Holbert
Mediation Director, Ag Mediation NC & VA,
Western Carolina University

Capital Ballroom – Salon G

21 Secrets Creating $10 per guest Food Sales at your Farm

Mike Holzman
Profitable Food Facilities Worldwide

11:50 am – 1:00 pm

Lunch, Commissioner Steve Troxler, followed by the Annual Business Meeting

Capital Ballroom

1:00 pm – 1:30 pm

Extra time with Exhibitors!

Silent Auction ends at 3:00pm

Capital Ballroom – Salon AB

1:35 pm – 2:35 pm

GENERAL SESSION

State of the State: Challenges and Statewide Initiatives

Panel:

Carol Kline
Hospitality & Tourism Management Program Director, Professor, Appalachian State University

Wit Tuttell
Director, Visit NC, Economic Development Partnership of North Carolina,

Erica Calderon
Agritourism Marketing Specialists, NCDA&CS

Kevin P. Franklin
President, Randolph County Economic Development Corporation

Capital Ballroom – Salon CDE

2:30 pm – 3:00 pm

Afternoon Break, Final Time to Visit Exhibitors

Capital Ballroom – Salon AB

3:05 pm – 3:35 pm

Growing Success: Advancing Agritourism in NC

Carla Barbieri
Professor, Agritourism & Societal Well-being Lab, Parks, Recreation & Tourism Management, NC State University

Capital  Ballroom – Salon – CDE

3:35 pm – 3:50 pm

Farmer’s Spotlight

Ann Marie Thornton
James Creek Cidar House, Cameron, NC

Capital  Ballroom – Salon – CDE

3:50 pm – 4:20 pm

Marketing on Any Scale: Strategies to Grow, Re-engage, and Build Loyal Agritourism Visitors

Erica Calderon
Agritourism Marketing Specialist, NCDA&CS

Capital  Ballroom – Salon – CDE

4:20 pm – 4:30 pm

Raffle Drawing & Silent Auction Winners

Capital  Ballroom – Salon – CDE